Medical products and devices are only able to improve outcomes and enhance patient care when they are appropriately placed in the hands of health care providers. Before technology is utilized in clinical practice, medical equipment companies must “sell” their product by first capturing the interest of a provider. It is critical this be followed by a robust and comprehensive program aimed at educating and training the medical equipment user. The traditional methods of marketing can be inefficient and ineffective and are typically associated with significant expense. This online portal allows for the delivery of customized information, rich in content and visually engaging, to match the individualized medical device education and training needs of the target practitioner.
